Alice joined Arwin & Partners in April 2023 with the role of Manager. Before joining Arwin, Alice worked for 13 years in the "Media & Communication" sector, in companies belonging to the British multinational WPP, as Communication Manager. Alice was also involved in pursuing activities with "Environmental & Social" objectives based on eco-sustainability, reduction of CO2 emissions and promotion of social issues, specifically in the D&I area. Alice has developed project management skills, coordinating the entire client management process, including Media Planning & Buying activities and return on investment measurement. Alice has covered different industries, including Automotive, Financials, Food & Beverage, Telecommunication and Luxury. In 2014, Alice earned a Master's degree in "Digital Marketing and Communication" consolidating her previous bachelor degree focusing on "Markets and Business Strategies".